Can I have a successful digital presence?
Let’s paint a scenario here… You work in the marketing department of your company. Now, this may be ?party of one? or you may have a full-scale team of marketing brainchildren to help with strategy....
View ArticleKeeping up with technology
For starters, this is nearly impossible so do not be too hard on yourself. You are probably thinking to yourself, ?Why should I try to keep up if it is nearly impossible?? Well, it is not so you can...
View ArticleWhere do analytics go?
Post-launch websites were once mysterious creatures. Designers poured hours into their work, learning obtuse languages and finagling pixels. Then, like posters on walls or business cards given away,...
View ArticleLife above the fold
Many of us are bombarded by emails from companies promising to boost our search engine optimization (SEO). Some of these emails include a brief analysis of our sites, though I am reluctant to believe...
View ArticleWhy you should use Google+
We’re all familiar with social media. But just when it seems you’ve mastered one outlet, you’re told to start using more. Who has time for all this social activity? Well, sorry, but if you’re not...
View Article
